Think & Play
Thoughtplay is the creative team behind various popular websites and other projects. At this blog we give away bright ideas regularly, and comment on interesting trends both online and off. The thought channel is for more business-related trends, play looks at entertainment and leisure, and thoughtplay introduces our own creative ideas, as well as news about our projects.
Simplify, simplify | 151206
Every day we're faced by what author Barry Schwartz calls The Paradox of Choice - we're inundated with consumer options, often so subtly gradated that we can't decide which is what - check out mortgage or cellphone plans, for example. So maybe new site what.shouldiget.com makes good sense: enter a type of product (inkjet printer, digital camera, that sort of thing) and it will suggest just one recommended brand. A nice idea, maybe even inspired by our What Should I Read Next?, perhaps!
Categories: play
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