Think & Play
Thoughtplay is the creative team behind various popular websites and other projects. At this blog we give away bright ideas regularly, and comment on interesting trends both online and off. The thought channel is for more business-related trends, play looks at entertainment and leisure, and thoughtplay introduces our own creative ideas, as well as news about our projects.
Alternatives ways of analysing web traffic | 071106
One of the perennial problems with web-based businesses is assessing traffic in context. Everyone has their own server logs, but understandably no-one wants to share them. At the moment, most people turn to Alexa or perhaps Ranking.com. But they're limited, and Alexa relies on its Toolbar - downloaded by a self-selecting group, who are all PC users.
These aren't perfect either, but here are two interesting alternatives:
- Socialmeter - this polls popular social bookmarking sites, plus Google and Yahoo, to get a raw number of the number of times people have linked to your site
- Urlfan is a neat idea, too: it analyses thousands of RSS feeds looking for links inside them. Clearly a bit uneven, but a good and growing source.
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